The Changing Face of Fendi

Angela Ranieri

Changing Face of Fendi Window Display (photo by Angela R) @alphaluxe

With the passing of fashion prodigy Karl Lagerfeld on February 19th of this year, I would be remiss if I did not write about the contribution to the fashion world that was nothing short of brilliance. Lagerfeld, not only creative director of fashion house Chanel since 1983, but also creative director of the fur and leather goods since 1967 at Fendi at the helm with Silvia Venturini Fendi and mastermind of his own label, Lagerfeld passed tragically after a battle with pancreatic cancer.

Fendi shop (photo by Angela R) @alphaluxe

It is challenging for me to convey his contribution to wearable art in words, so I thought it best to pay a visit to the subject of Fendi Handbags. It feels right to have a bit of a “Fenaissance,” if you will, and now is as good a time as ever.
Between the three labels that Lagerfeld led creatively, Fendi was the most brazen in its quest for change in collections.

Fendi in Pink (photo by Angela R) @alphaluxe

Retail, just as with most things in the world, is a different world than 20 years ago, let alone prior, and Fendi has spoken to me through the creative changes, saying to me, “I (the brand) will never remain stagnant. I will reinvent for me, not for the times.”
There is a lot of power in that message.

Fendi Bucket Bag top right (photo by Angela R) @alphaluxe

I could compare Fendi to Madonna. Reinventing, innovating, trying on the new to see how it fits, but keeping an intangible truth in the core in creative execution. That is the kind of person I want to be, the kind of art I want to appreciate, and the kind of bag I want to carry.


Fendi Zucca Mama

Fendi Zucca Mama in Tobacco (photo by Angela R) @alphaluxe

Who can forget the Fendi Zucca Mama in Tobacco? Now considered “vintage,” this everyday bag made of zucca canvas adorned with the inverted Double F, a print Lagerfeld drew in “three seconds,” he recalled in Loic Prigent’s 2013 ‘Karl Lagerfeld Sketches His Life.’  The logo stood for more than Fendi. It stood for fun, fur and fashion and the simple brand insignia defined 1990’s American Pop Culture.

Fendi Double F Wallet (photo by Angela R) @alphaluxe

The Zucca Mama bag appealed to all who loved luxury. It made a statement without shouting for those who preferred tobacco or black. For me, it became a friendly reminder to work hard and play hard and keep a beautiful bag on hand at all times.


Sex and the City

Fendi Bucket Bags (photo by Angela R) @alphaluxe

I am not sure how many Fendi objects appeared on Sex and the City, but I do know that Fendi was the first luxury fashion house to loan costume designer Patricia Field items to enhance her initially small wardrobe budget. In the Financial Times, Sarah Jessica Parker once stated, “It (the lending) really opened the floodgates and influenced the storyline.”


Fendi Spy Bag

The Fendi Spy Bag designed by Silvia Venturini Fendi was THE bag in the early to mid 2000’s. The bag had quite the waitlist and everyone had to have one. And why would one not want it? The shape was the breeding of a satchel and hobo with a comfortable, although shorter than shoulder comfortable braided strap and a secret hidden purse that was a surprisingly excellent place to store valuables.

Fendi brown leather (photo by Angela R) @alphaluxe

And not to be forgotten is the understated side of Fendi. The ‘I do not care who knows what make my bag is but me’. The simple shoulder bag made of durable Italian leather, detailed with slight pleating around the zipper and gold hardware that could make the bag appear to be a piece of jewelry and not a purse. These are the fine details of the Fendi.


Fendi Runaway Bag

Fendi Runaway Bag (photo by Angela R) @alphaluxe

Currently, in 2019 my most favorite bag is Fendi, specifically, the Fendi Runaway Leather Tote. Structured shape, detachable handle with understated logo placement I turned the corner while in Barney’s New York and this bag with all of it’s glorious cream piping detail was waiting for me. It was true love at the first sight. Not only is it stunning, but it is functional. I can carry my items for work, various incidentals for day to day life, and even my dog.

Fendi Runaway Bag with strap (photo by Angela R) @alphaluxe

What I loved most on my first meeting, was I would not have guessed it to be a Fendi. Of course it fulfilled the Fendi trademarks including beautiful leather and striking design, but the piece has been executed in a whole new package and new face. That innovation and reinvention is just what we need right now and hopefully what Fendi continues in honor of Karl Lagerfeld.

Fendi Bag Selection (photo by Angela R) @alphaluxe

For more on what is new in Fendi accessories visit


Author’s Biography
Angela Ranieri joins us as Contributing Writer with an extensive background in Fashion, Beauty and Digital Media. Her credits include Sales and Marketing for with PRADA USA Corp., followed by a jump in to the world of beauty as an Esthetician followed by Spa Manager at Jurlique, Spa Manager and Client Relationship Manager and Digital Business Development coordinator position at Amore Pacific where celebrity clients were and remain confidential and her column, “Ask Angela,” was featured on the Amore Pacific USA website.  She has also been a contributor for Beauty to Shape and Fitness Magazines.

A side job as a Hospital Victim on “As the World Turns,” and a correspondent on the now defunct lifestyle web series “Tangerine Living,” Angela is no stranger to juggling multiple positions and has built quite the resume. A move to The New York Daily News as Training and Employee Relations Manager with a night and weekend gig as make up artist for runway shows, (she studies in Los Angeles with Amy Ward) including Vogue Bambino and multiple commercials, Angela became a Mom, her best and most important credit to date.

Since Motherhood, Angela has been a Brand Ambassador for the skin line Patchology, featured in Saks Fifth Avenue in store and on air with CBS News segment “Patch me Pretty.”  She has been a beauty guest for QVC, and the founder of her own social media communications business, helping business owners to share their digital voice. Actively involved with Smart Children with Learning Differences, her most favorite down time hobby is discovering the best in beauty, travel and fashion around the United States.

Angela is a graduate of Syracuse University with a BS in Communications and Writing, where she appeared on the University Union News as an Anchor and on The Beat of Syracuse, Z89 as a DJ. Angela has an MBA in Marketing and Entrepreneurship from Northeastern University. While at Northeastern, her Market Research on the Electric Car was published for University use.

Working with Alphaluxe is a unique opportunity, “to share what I am most passionate about.  Living your best life. In her spare time, you can find Angela running, practicing yoga, taking her son to one of his sports practices. She resides on the Upper West Side of Manhattan with her husband, son, and chihuahuas.

About Angela Ranieri

Contributing Author on AlphaLuxe web magazine. View all posts by Angela Ranieri →

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