Porsche Pilots New Short-Term Access ‘Drive’ and ‘Host’ Programs in U.S.
It must be a sign of our new #MustHave and experiential world that you can now ‘Drive a Porsche’ for a day to a week or longer, using rental or peer-to-peer schemes.
Porsche launched two pilot programs on the U.S. East and West Coasts to give us short-term, on-demand access to Porsche sports cars.
“We want to offer a choice in how people experience the thrill of driving a Porsche,” said Klaus Zellmer, President and CEO of Porsche Cars North America, Inc. (PCNA). “Our market research shows that consumers want options across a spectrum from access to ownership. The Porsche Drive and Porsche Host pilots are exciting, non-traditional ways to let customers choose how they get behind the wheel of a Porsche.”
“Well, I never!”……..
Previously, we reported on the monthly subscription plan, Porsche Passport. Now, they follow that with a short-term rental pilot called Porsche Drive. The program offers a wide range of new Porsche models for periods from a few hours to a week. It launched this week in Atlanta and is powered by Clutch Technologies LLC (Clutch).
Porsche Drive means a “white-glove” concierge delivery service. After your reservation is confirmed, the vehicle will be delivered within two hours to a any chosen location in metro Atlanta. The service features hourly (four-hour minimum), daily, and weekly rates for current model cars from all six Porsche model lines, including the super duper 911. As usual, access to specific model variants will “depend upon availability”.
Prices for Porsche Drive run from $269 (+ taxes and fees) for four hours in a Macan or 718 Cayman or Boxster, to $2,909 (+ taxes and fees) for weekly usage of a 911.
Clutch will be the “face of Porsche” to customers as well as the end-to-end service delivery for Porsche Drive. To reserve a Porsche Drive vehicle, customers can make contact with Porsche directly through a chat on the Porsche Drive website, by phone at (678) 831-6291, or by e-mail at email@example.com.
A second short-term program, Porsche Host, is a peer-to-peer pilot developed by Porsche Digital, Inc. with car-sharing marketplace provider Turo. The Porsche Host program will be available in Los Angeles and San Francisco via the Turo platform. Porsche cars in the program are owned by Turo hosts.
The Porsche Host program will launch 8th October 2018 in Los Angeles and San Francisco. The program includes a cohort of selected Turo hosts “who have been trained to offer a five-star Porsche experience”.
Guests can book a Porsche from a Porsche Host via the Turo app or website, for periods ranging from one day to a month or longer.
Porsche Cars North America, Inc (PCNA) in Atlanta is also home to the first Porsche Experience Center Atlanta in North America featuring a module-based 1.6 mile driver development track, business center, and fine dining restaurant, 356.
The second Porsche Experience Center near Los Angeles is even bigger with a 53-acre complex featuring a driver development track with eight educational modules totaling 4.1 miles, a business center, and Restaurant 917.
VIDEO: Porsche Drive
What’s it all about, Alfie?
When Porsche opened its Porsche Digital subsidiary in Silicon Valley last year, we wondered what was afoot. Now some of the early partnerships and venture capital efforts are starting to be evident.
In our ‘mobile device age’, the car is the ultimate mobile device of the future and Porsche is right next door to leading IT companies in the USA, so they can identify trends early and invest in new technologies.
The start locations of these two pilot schemes on the East and West coasts of U.S.A. matches the demographics of the best customers but spare a thought for those stuck in middle America without access to this AlphaLuxe experience….
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).