Chopard at Mille Miglia 2018 Race

Melvyn Teillol-Foo

Marc Lenert, Paul Welbes, Fiat 508 CS Ballila Sport Speciale ©Alexandra Pauli

Since 1988, Chopard has been the historic partner and official timekeeper of the Mille Miglia classic car rally. Chopard celebrated 30th anniversary of partnership with the Mille Miglia this year. This year’s regularity rally had 440 teams competing over one thousand miles (mille miglia) on a historic route from Brescia to Rome and back through Tuscany on 16th to 19th May 2018.

Before Race Start Helmet ©Alexandra Pauli

Alfa Romeo Win 1-2-3

Alfa Romeo first won the Mille Miglia in 1928 and 90 years later, Alfa Romeo finished 1-2-3 on the podium in 2018:
1) Alfa Romeo 6C 1500 GS Testa Fissa crewed by Tonconogy and Ruffini.
2) 6C 1500 Super Sport from 1928 with coachwork by Stabilimenti Farina driven by Moceri and Bonetti.
3) Alfa Romeo 6C 1750 SS Zagato driven by Vesco and Guerini.

Before Race Start ©Alexandra Pauli

Mille Miglia Classic Car Regularity Rally

Alessandro Podini, Carlo Invernizzi, Ferrari 212_225 S Export Berl. Vignale ©Alexandra Pauli

This competition is only open to cars of the type that took part in the great race between 1927 and 1957. Keeping with a tradition that began 30 years ago, Karl-Friedrich Scheufele, Chopard co-president and a passionate driver, participated with his friend and racing legend Jacky Ickx.

Christine Scheufele, Karl Scheufele, Caroline-Marie Scheufele, Jacky Ickx, Karl-Friedrich Scheufele, Porsche 550 Spyder A1500 RS ©Alexandra Pauli

Mr Scheufele said: “It’s amazing how passionate are the Mille Miglia followers. They are here for the cars and performances every year. It’s so unique.”

Mille Miglia is always a must for car enthusiasts from all over the world. Drivers of 40 different nationalities from the 5 continents campaigned for victory this year.

Race Driver wearing Mille Miglia GTS Power Control ©Alexandra Pauli

For Karl-Friedrich Scheufele, the links are entirely natural: “Lovers of fine cars often have a great weakness for precious timepieces and vice versa. Extreme precision and sporting elegance are important in both these fields.”

Welcome Gala Dinner

Welcome Dinner at La Sosta ©Alexandra Pauli

On 16th May, Chopard hosted a welcome gala dinner for over 100 privileged guests and friends in the heart of Brescia at the famous ristorante la Sosta with the exclusive presence of American actor Adrian Brody, racing legend Jacky Ickx and Le Mans champion Timo Bernhard.

Adrien Brody, Jacky Ickx, Karl-Friedrich Scheufele, Timo Bernhard ©Alexandra Pauli


Team Chopard

Karl-Friedrich Scheufele chose to honour Chopard’s partnership with Porsche Motorsport. The legendary driver and friend of Chopard, Jacky Ickx, drove with Karl Friedrich Scheufele in a Porsche 550A Spyder RS, on loan from the Porsche Museum. The car was specially created in 1956 and destined to make its mark on the history of motorsports.

“Porsche cars and especially the 550 Spyder RS is a very reliable car as well as very fun to drive. I really enjoy driving it ! Especially with my friend Jacky Ickx. We did our first Mille Miglia race together in 1989.”

Christine, Karl, Caroline-Marie Scheufele, Timo Bernhard, Tim Gutke, Chengwei Hu, Paolo Pomelli & Son, Albert Carreras, Jordi Pascual Forcada, J.Ickx K-F Scheufele ©Alexandra Pauli

Several friends of the Brand attended the race.

In total, Chopard fielded five cars in the race.

Porsche driver and Le Mans winner Timo Bernhard partnered famous American actor Adrian Brody in a Porsche 356 car from 1955.

Karl Scheufele, Albert Carreras, Jordi Pascual Forcada, Mercedes Benz 300 SL Coupe W198 ©Alexandra Pauli

Albert Carreras, son of the famous tenor José Carreras was on the starting line with his friend Jordi Pascual in a Mercedes Benz 300 SL, owned by the Scheufele family.

Albert Carreras, Jordi Pascual Forcada, Mercedes Benz 300 SL Coupe W198©Alexandra Pauli

From Hong Kong, Mr David Hu, friend of Chopard, took part under the Chopard flag with great expectation of a fantastic racing moment.

From Italy, Mr Pomelli and his son, friends of the Maison, chose to rediscover their fantastic country and experience the Mille Miglia as drivers.

Next Scheufele Generation

Karl-Friedrich Scheufele, Caroline-Marie Scheufele, Porsche 550 Spyder A1500 RS, Sealing of the Cars, Piazza della Vittoria ©Alexandra Pauli

This year, another generation of the Scheufele family featured at the legendary race — Karl-Friedrich’s daughter, Caroline-Marie, who has been working on reception at the trade shows for a few years now.


CHOPARD MILLE Miglia racing


The Watches

2018 Mille Miglia Racing Colours Full Set

Chopard presented a fleet of Mille Miglia watch models at this race: the Mille Miglia 2018 Race Edition, the Mille Miglia Racing Colours Collection and the Mille Miglia GTS Power Control Grigio Speciale.

Mille Miglia 2018 Race Edition ref.168589-3006 steel-titanium


Mille Miglia 2018 Race Edition ref.168589-6001 steel-titanium-rose gold


Mille Miglia GTS Power Control Grigio Speziale titanium


Which one did you like?



Author’s Biography: Melvyn Teillol-Foo (MTF)

Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He was also CEO of horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.

Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).

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