Tudor “Born to Dare” Honours David Beckham

Melvyn Teillol-Foo

9th November 2017

Tudor Born to Dare with David Beckham

TUDOR honored global brand ambassador David Beckham, one of the most accomplished soccer players of all time and the star of TUDOR’s “Born to Dare” campaign this year.

Tudor Born to Dare_New York EDITION Hotel

The cocktail event drew a stylish crowd to The Clocktower at The Edition Hotel in New York City. Renowned British chef Jason Atherton made his US-debut here. A series of themed dining rooms, lined with curated art, feature original details and New York City views.

The Clocktower Restaurant

Russell Kelly, Head of TUDOR Watch USA, toasted to celebrate Mr. Beckham’s life achievements on and off the soccer field, as well as the bold spirit he brings to the TUDOR family.

Tudor Born to Dare_Russell Kelly and David Beckham

Beckham wore a Black Bay Chrono wristwatch for the evening.

Tudor Born to Dare_David Beckham

  • Black Bay Chrono Reference 79350
  • MSRP on bracelet: $5,050
  • MSRP on leather: $4,725

Tudor Black Bay M79350-0002_black dial

Daring individuals have long chosen TUDOR while daring to reach extraordinary life achievements, and Mr. Beckham is no exception. A long-time wristwatch lover, Beckham came to know TUDOR through its sibling brand, Rolex, of which he owns several timepieces.

Tudor Black Bay M79733N-0001

In the ‘Born to Dare’ campaign, David Beckham wears the Black Bay Steel & Gold timepiece – a vintage inspired diver’s watch – as well as the Black Bay Chrono, a COSC-certified chronograph drawing upon Tudor’s motorsports heritage.

David Beckham wears Tudor Black Bay M79350-0001

Heritage Black Bay Collection

The Heritage Black Bay family welcomes its first in-house manufacture chronograph with self-winding movement, column wheel and vertical clutch. Since the 1970 presentation of the Prince Oysterdate Chronograph, its first chronograph, TUDOR has produced watches that are closely tied to the world of motorsports. Concurrently, since 1954 TUDOR has been constantly improving its professional divers’ watches.

The new hybrid Heritage Black Bay Chrono chronograph dares to combine the diving heritage of the Black Bay family with the watch of the racetrack, the chronograph. The Black Bay motifs are retained viz. the signature snowflake hands are a brand signature since 1969. The Heritage Black Bay Chrono model offers optimum readability against the domed matt black dial. Its sub-counters are hollowed for optimum contrast and a date aperture is seen at 6 o’clock. The recognisable characteristics of the Black Bay are preserved in a steel case with a 41-millimetre diameter, fitted with pushers inspired by the first generation of TUDOR chronographs. A fixed bezel in circular satin-brushed steel with engraved tachymetric scale completes the face of this sporty new chronograph.

Denim-style Jacquard woven strap

Tudor Born to Dare_Heritage Black Bay Chrono straps

The fabric strap is one of the signatures of the Heritage line as TUDOR was one of the first watch brands to offer it. Woven on 19th century Jacquard looms by a 150-year-old family firm from Saint Étienne, its manufacturing quality and comfort on the wrist are unique. The Heritage Black Bay Chrono model presents a complimentary navy-blue denim-style strap designed by TUDOR and woven by specialist craftsmen.

In addition to the complementary denim-style strap, there is a choice of two bracelet designs. The first is a steel bracelet inspired by the folding riveted bracelets of the TUDOR watches produced in the 1950s and 1960s. These were famous for having rivet heads for attaching the links, shown on the side of the bracelet. The links also had a distinct stepped construction. These two aesthetic details are integrated into this strap, which still presents a modern construction with solid links.

Only Watch Auctions

The Black Bay piece unique watches sold for whopping prices at the last two Only Watch charity auctions. In 2015, a Black Bay One sold for CHF 375,000, a world record for any Tudor watch.

For 2017, a Black Bay Bronze One with left-handed crown, sold for “only CHF 350,000”, which is still 60 times its high estimate of CHF 5,500! Even accounting for the hype of a charity auction and corporate promotion, that is still an astonishing cost.

“The true cost of luxury is the choice that it affords.”


Author’s Biography: Melvyn Teillol-Foo (MTF)

Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He was also CEO of PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.

Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).

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