Paris, October 1st 2017
Chopard jewellery lights up the world’s most beautiful avenue in the City of Lights at the spectacular L’Oréal Paris runway show
It’s Paris Fashion Week again and for the first time ever, the Avenue des Champs-Elysées became the venue for a runway show staged by L’Oréal Paris. Forty supermodels, at their glamorous best in haute couture, graced the runway, adorned with the most stunning jewels by Chopard.
Chopard Co-President Caroline Scheufele, who was up in the front row with her friends – Arizona Muse and Petra Nemcova – and many other celebrities wearing Chopard, said: “A woman’s attire is never complete without jewellery. I was won over by this project and the idea of presenting Chopard creations in the most beautiful setting one could ever hope for: the Champs-Elysées, the beating heart of Paris. This incredible show, associating a brilliant global beauty genius with a magical place and the world’s most gorgeous women, is such a fine celebration of Parisian elegance!”
The world’s most beautiful avenue transformed into a catwalk for the first time in history. The most spectacular event of Paris Fashion Week involved a 60-metre catwalk installed on the Avenue des Champs-Elysées: accomplished by L’Oréal Paris and backed by the City Hall of Paris.
They turned the spotlight on feminine beauty featuring 60 looks put together by the finest hair and make-up artists from L’Oréal Paris, 18 fashion houses and an exclusive jeweller: Chopard.
The runway show featured an international cast of the L’Oréal Paris’ most stunning muses: Alexina Graham, Barbara Palvin, Bianca Balti, Doutzen Kroes, Jane Fonda, Irina Shayk, Lena Meyer Landrut, Liya Kebede, Li Yuchun, Luma Grothe, Maria Borges, Marcus Butler, Neelam Gill, Soo Joo Park, Stefanie Giesinger, Taliana Vargas and Thylane Blondeau.
Chopard jewellery: the final beautifying touch
Chopard was a natural choice to take part in this exceptional event because of its savoir faire and its creativity.
With 60 looks exclusively enhanced by jewellery representing its entire range of iconic collections – Ice Cube, Rihanna ♥ Chopard, Happy Hearts, along with the latest treasures to emerge from its High Jewellery workshops.
It was the first time that Chopard showcased such a diverse array of creations complementing so many different looks.
A tribute to the capital of fashion
With the imposing Arc de Triomphe as background, the show closed on an incredible high point, with the legendary Jane Fonda magnifying the last look in a statuesque Balmain gown enhanced by a marquise-cut diamond necklace, a diamond ring and diamond earrings from Chopard’s Haute Joaillerie collection.
A fitting grand finale for an extraordinary event: through this runway show, Paris was celebrated as the radiant capital of fashion and glamour. The City of Light had never shone so brightly.
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).