Unknown Shades for Summer 2017
Sunglasses, Baby!
Zahn Malik and Gigi Hadid in shades
There’s not much Summer left for 2017 but we still have to be prepared for those lazy, hazy, days of sunshine. Rather than the common-or-garden Oakley, Ray-Ban or Maui Jim, there are a number of younger and smaller brands that produce “Unknown” shades that are on-trend and fashion-forward.
Assume that they all comply with eyewear regulations for optical clarity and light transmission (Visible, UV and IR), as well as Health & Safety.
Here are 8 labels that you must have a look at, ranging from $45 and beyond $375 ….
Perverse
Perverse Henley JenJen
Only a year old, the Perverse brand has attracted the younger celebs like Cara Delevingne, Kendall Jenner and Jaden Smith because its philosophy is affordable on-trend shades so you can build a collection of accessories.
$45 from perverseglasses.com
Zanzan
Zanzan Erzulie Tangerine
This British brand is fashionably wild with its colours and prints to the tune of $90 a pair.
fwrd.com
Le Specs Luxe
Le Specs Luxe Pharoah gold
Well known optics brand introduced a luxury range at higher prices.
This gold pair already has users like Justin Bieber and Lady GaGa.
$119 from lespecs.com
Cast Eyewear
Cast Eyeare You and I are in Love
To infinity and beyond!
These futuristic Cast Eyewear frames are a hit with fashion-forward fans like Cara Delevigne and Rihanna.
$220 from casteyewear.com
Krewe
Krewe Bengal polarized
Stirling Barrett founded his brand in 2013 and got inspiration from his hometown New Orleans for these bluesy frames that count Alessandra Ambrosio, Gigi Hadid, Beyonce, Reese Witherspoon, Kendall Jenner and Dakota Fanning as early adopters.
$235 from krewe.com
Gentle Monster
Gentle Monster
Funky brand re-mix of classic shapes into a stylish stand-out pair of shades.
$260 from gentlemonster.com
Smoke x Mirrors
Smoke x Mirrors ZouBisou red
This New York brand recently launched its Made-in-France unisex sunglasses with the mantra: “objects too, can have a soul.”
$325 from smokexmirrors.com
Alice + Olivia Eyewear
Alice + Olivia: Delancey crystal black/white stripe
alice + olivia clothes and accessories may be already known to you but they just launched their first sunglasses collection. With 1980s inspired round frames and quirky cat eyes models, designer Stacey Bender adds FUN to her shades.
$375 from aliceandolivia.com
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).