Rolls Royce Phantom VIII debuts ‘The Gallery’ in North America

Melvyn Teillol-Foo

North America Debut

18th August 2017, Monterey, California

Rolls-Royce Phantom VIII

Last Friday, the new Rolls-Royce Phantom VIII limousine made its North American debut at ‘The Quail, a Motorsports Gathering.’

On 27th July 2017, AlphaLuxe reported on the global unveiling of the New Phantom VIII in London [CLICK to read].

Rolls-Royce chose the world’s most prestigious and celebrated showcase of luxury motoring, the 2017 Pebble Beach Concours d’Elegance during Monterey Car Week, to make its grand entrance in North America.

“The festivities around the Pebble Beach Concours d’Elegance have been the premier gathering place for affluent and influential car lovers for the past 66 years,” said Pedro Mota, President of Rolls-Royce Motor Cars Americas. “There is no better place for the New Phantom to make a grand entrance. When some of us come back generations from today, it will be classic creations like the New Phantom that will be adorning the lawn here at Pebble Beach.”

Capitalising on the panoramic view of the Monterey peninsula, the roads offered the ultimate backdrop to experience the ‘Magic Carpet Ride’ that defines a Rolls-Royce. In addition to showcasing the New Phantom, Rolls-Royce Motor Cars showed a curated collection of specially Bespoke motor cars, designed especially for Pebble Beach.

More about ‘The Gallery’

Rolls-Royce Phantom VIII dashboard

Since our Launch Report, Rolls Royce revealed more about the enigmatic bespoke offering of ‘The Gallery’. An unprecedented new concept in luxury, ‘The Gallery’ reinterprets the motor car’s dashboard for the first time in 100 years. Owners will be able to commission a truly individual work of art that spans the width of ‘The Gallery’ and sits behind a single pane of glass in their New Phantom.

Richard Fox guilloche and gem-setting

These include an oil painting inspired by the South Downs of England in Autumn by renowned Chinese fine artist Liang Yuanwei, a gold-plated 3D-printed map of an owners DNA created by the ‘enfant terrible’ of German product design Thorsten Franck, a hand-made stem of the finest porcelain roses handmade by world renowned porcelain manufacturer Nymphenburg and an abstract design in silk by young British artist Helen Amy Murray.

Liang Yuanwei

Liang YuanWei art


Thorsten Franck

Thorsten Franck DNA map

Thorsten Franck gold-plated DNA map


Nymphenburg Porcelain



Helen Amy Murray

Helen Amy Murray silk art

Helen Amy Murray textile art


Also involved are artists and studios such as Richard Fox, ‘Based Upon’ and ‘Nature Squared’.


Richard Fox

Richard Fox Guilloche and Gem-setting


Based Upon Studio

Based Upon

The Sky at Night


Nature Squared Studio, Switzerland

Nature Squared

Materials from nature


AlphaLuxe Comment

Our North American cousins now have access to the new Phantom VIII and it’s bespoke luxury.

“The true cost of luxury is the choice that it affords.”



Author’s Biography: Melvyn Teillol-Foo (MTF)

Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.

Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).

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