Aston Martin launches new AMR brand

Melvyn Teillol-Foo

Race inspired dynamism and performance

  • New AMR brand strengthens connection between road and race cars
  • AMR derivatives planned for every core Aston Martin model
  • AMR Pro models have increased power, sharper dynamics and unique exterior and interior treatment
  • Rapide AMR and Vantage AMR Pro confirmed for production

(L) Vantage AMR Pro
(R) Rapide AMR

At the 2017 Geneva Motor Show, Aston Martin launched AMR – a new brand that brings race inspired dynamism and performance.  With Aston Martin’s racing pedigree, AMR uses technology and inspiration from motorsport to enhance the sporting performance across the model range. With increased performance, sharper dynamics and stronger design language, AMR takes Aston Martin’s road cars to new extremes.


AMR from Aston Martin Racing Tradition

In the mid-1930s, the success of Aston Martin’s Team Cars in the Ulster TT road race led to building further examples of the lightweight two-seater for public sale. In 1951, Sir David Brown introduced uprated ‘Vantage’ specification models, and steered the marque to an outright win at the 1959 Le Mans with the DBR1.

Since the formation of Aston Martin Racing (AMR) in 2004, Aston Martin has enjoyed success in the FIA World Endurance Championship (WEC), winning the 2016 FIA WEC GT Drivers Championship, securing three class victories at the 24 Hours of Le Mans, as well as countless victories and championship titles around the world with GT3 and GT4 racers.

Two AMR concepts were revealed in Geneva: Rapide AMR and Vantage AMR Pro.
The Rapide represents the first tier of AMR, enhancing the four-door sports car with a power, chassis and styling upgrades, plus a spectacular new interior treatment.
The Vantage AMR Pro – heavily influenced by Aston Martin Racing’s WEC winning V8 Vantage GTE – is the pinnacle; and demonstration of AMR’s ‘Track to Tarmac’ philosophy: “Race on Sunday and Sell on Monday”.


Rapide AMR: Up to 210 cars limited edition

Rapide AMR

The Rapide AMR has a 600PS version of Aston Martin’s 6.0-litre naturally aspirated V12 engine breathing through a new quad exhaust system. It is the world’s fastest and most thrilling four-door, capable of 210MPH.

Rapide AMR

You’d have to be blind not to spot AMR’s signature Stirling Green with vibrant lime green accents, riding on new 21in alloy wheels and featuring a dramatic full height signature grille, front splitter, side sills, rear diffuser and aero flip on the rear deck-lid.

Rapide AMR

Rapide AMR interior

Extensive use of carbon fibre detailing on the exterior provide the perfect finishing touches. Inside, lightweight carbon fibre front seats, trimmed in Dark Knight Alcantara with Lime Green accents and carbon fibre waterfall, centre console and door casings, ensure the Rapide AMR is just as noticeable as the race car on the outside.

Rapide AMR carbon fibre galore


Vantage AMR Pro: Up to 7 cars limited edition

Vantage AMR Pro

The Vantage AMR Pro is an extreme, track-only version of performance and the ultimate Vantage. Powered by a 507PS development of Aston Martin Racing’s GT4 race engine, the Vantage AMR Pro is the most powerful V8 Vantage ever. Race-spec adjustable suspension, competition engine and transmission mounts and new 19in x 9.5in front and 19in x 11.5in rear centre lock wheels, shod with Michelin Pilot Cup 2 tyres, the Vantage AMR Pro promises to go as well as it looks.

Vantage AMR Pro

That hair-raising Stirling Green paintjob with lime green accents of the Vantage AMR Pro not only takes its colour scheme from Aston Martin Racing’s V8 Vantage GTE racer, but uses the same bonnet and rear wing as the World Endurance Championship winner.

Vantage AMR Pro

Aston Martin’s design team designed a new front bumper that incorporates a full-height front grille, a new front valance and splitter, front fenders, sill appliques and a revised rear diffuser.

Vantage AMR Pro interior

Inside, the racing theme continues with extensive use of carbon fibre, Dark Knight Alcantara upholstery with lime green accents and a custom roll cage.

Vantage AMR Pro carbon fibre waterfall



AlphaLuxe Rumour: Expect to hand over wads of cash for either AMR models…..



Meanwhile, if can’t get to Geneva for the last day of the Motor Show (19th March 2017), here is a video of the AMRs to whet your appetite.



Author’s Biography: Melvyn Teillol-Foo (MTF)

Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelog ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.

Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).

Leave a Reply

Your email address will not be published. Required fields are marked *