Bell & Ross launched new BR03-94 RS17 watch during reveal of RENAULT SPORT FORMULA ONE TEAM R.S.17 racing car

Melvyn Teillol-Foo

Renault Sport Formula One Team hosted a press conference to launch the new R.S.17 racing car

21 February 2017, London

(L to R): Bob Bell (GBR) Chief Technical Officer; Nico Hulkenberg (GER) Driver; Jolyon Palmer (GBR) Driver; Jerome Stoll (FRA) President; Alain Prost (FRA); Sergey Sirotkin (RUS) Reserve Driver; Thierry Koskas, Executive VP of Sales and Marketing; Cyril Abiteboul (FRA) Managing Director

Bell & Ross celebrated their continuing partnership with Renault Sport Formula One Team as watch partner by revealing  the new BR03-94 RS17 chronograph watch. The other two watch models of the 2017 trilogy will be launched at the BaselWorld 2017 trade fair in March.

Excited guests and team members gathered at London’s Royal Horticultural Halls. This is the first full racing year of the revived Renault Factory racing team and they are one of the first teams to reveal their car for 2017.

Renault Sport F1 Team RS17 is unveiled

Renault Sport Formula One Team drivers, Jolyon Palmer and Nico Hulkenberg, pulled off the black covers to show the new Renault Yellow speedster. They spoke to guests after the big reveal. Bell & Ross CEO & Co-founder, Carlos-A. Rosillo welcomed Friends of the Brand to introduce the new BR03-94 RS17 watch.


As the leading French brands in their respective fields, it was a natural partnership.

“Renault Sport Formula One™ Team and Bell & Ross share a common goal of pushing the limits. This is extremely important for our brand this year and this partnership symbolizes what can be achieved when precision and speed come together. We have embarked upon an exciting journey with Renault Sport Formula One Team, and 2017 will be no different.” said Carlos A. Rosillo, CEO of Bell & Ross.

BR03-94-RS17 Chronograph

The matt black ceramic case is 42mm in diameter and housing a BR-CAL.301 Automatic mechanical chronograph movement. The chronograph is for short time periods: 30-min timer at 9 o’clock position, central chronograph seconds and Tachymeter scale on the flange. It is water-resistant to 100 metres. The carbon fibre dial is marked with metal applique Superluminova®-filled numerals and the metal skeleton hands are Superluminova®-filled. The straps are woven black rubber and ultra-resilient black synthetic fabric with black PVD-coated steel buckle.

Designed like an F1 engine

The watch design, inspired by Formula 1, brings together the latest technology and innovative materials used in the racing world. The BR03-94 RS17 timepiece features a ceramic case designed to withstand shock and a sporty carbon fiber dial from the motor racing world. This lightweight, resilient material evokes the steering wheel of the Renault Sport Formula One Car (R.S.17). The chronograph displays feature yellow anodized aluminum – the iconic color used by Renault since they first entered Formula 1.

BR03-94 RS17

The partnership with the Renault Sport Formula One Team is a source of inspiration and continuous motivation for Bell & Ross. They consider F1 as the king of sports:  integrating the best of motor racing technology, mechanical expertise and materials.

What price is such F1 Bell & Ross luxury?

GBP 4,800 or USD 5,980 depending on exchange rates. Local taxes apply.

Bell & Ross decals featured on the F1 race car

We’ve featured Bell & Ross watches before on AlphaLuxe because they propose something for all budgets on Land , at Sea and in the Air:

Read Aeronavale Report

Read 10 Watches for the Wall Street Trader and Broker


I have not received an remuneration in cash or in kind from Bell & Ross….


Author’s Biography:  Melvyn Teillol-Foo (MTF)

Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He was also CEO of horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelog ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.

Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications.  He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).

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